… in the face of massive day-to-day demands on your time, intention can put you in control of your growth

In an article published earlier this year titled “How to Proactively Cause Your Revenue Growth” I challenged revenue owners to declare their intentions, then design and follow a plan to ensure their specific articulated goals are met. And now, as I did then, I ask each of you to answer this key question: Are you causing your future? Or are you guessing now where you will land at the end of the year?

Intention is the driver of productive action.

I encourage you to declare your intention proactively and out loud all the time – like pointing to the bleachers every time you get up at bat. (A baseball metaphor related to the apocryphal famous Babe Ruth home run in the 1932 world series.)

Whether you are a CEO, Managing Director, VP of Sales, Sales representative, or Solopreneur, you are probably swamped with day-to-day challenges and given that the fourth quarter has already begun, you are focused on bringing home every dollar in revenue for this fiscal year before things slow down for the year-end holidays. Oh yeah, and then there is the constant stream of fires to put out – all of them unexpectedly demanding your attention. And you are convinced that there’s simply no time for planning.


You can create a plan in less than one day! You can do it yourself. You can use a template. You can get guidance from a pro. You can participate in a workshop (Disclosure – my company offers a one-day planning workshop and so do others).

If you bounce from daily challenge to daily challenge you are putting yourself at the mercy of external events. At first my suggestion may seem counter-intuitive, yet I insist that putting yourself in control is the most powerful way to realize your intended future. Yes, you will still need to meet those daily demands – but you will do that from a totally different and much more effective place. CONTEXT is everything! So, how do you do it?

  1. Define precise and specific goals
  2. Create a clearly articulated implementation plan
  3. Execute that plan
  4. Measure results
  5. Make adjustments
  6. Repeat

Wherever you are in the process, you can control your revenue growth by getting in front of it now instead of being reactive all year long. You can declare what you want to end up with and then, when properly articulated and communicated throughout your organization, you can use that declaration to guide every decision you make about when, what, how, and with whom you choose to grow your revenue.

Transform your approach to revenue growth by adopting the simple definition of Intentional Revenue Growth we use at Virtual Chief Revenue Officer:

Intentional Revenue Growth: “The design and implementation of a strategic plan to reach a precise revenue goal within a defined period of time.”